LLOYD_GTM // FREE DROP

FREE // GUIDE + AI SKILL

You don’t have a pricing problem. You have a missing ladder.

The Ultimate Guide to the Value Ladder — how to structure offers from free to premium so each rung sells the next. You get the guide. Your AI agent gets the same material as a loadable skill — so it designs your offer stack instead of guessing at price points.

Instant download. One email, no sequence to escape.

// WHAT YOU'RE GETTING

THE GUIDE (FOR YOU)

The ladder logic: entry offers, ascension paths, where most founders leave a gap, and how to bridge free users to paid engagements.

THE SKILL (FOR YOUR AGENT) — value-ladder

The ladder method as a loadable skill. Your agent maps your current offers, finds the gaps, and proposes the missing rungs.

Why free? It’s the taste. If it sharpens one page for you, you’ll want the other 25. That’s the whole play — no countdown, no gimmick.