MARKETING_OS + ENGINE

The GTM Operating
System for AI Agents

Give your Claude Code agent real B2B campaign experience — the wins and the failures from live client work — plus a local engine that turns it into a repeatable client workflow. Runs in Claude Code. Your client data never leaves your machine.

Give your agent the experience — $49See the full Lloyd engine →
21 skill modules
3 client playbooks
100% local — no SaaS
14-day free trial

You can ship marketing faster than ever — and still can't tell why it's not converting.

// THE PATTERN

You ask your agent for homepage copy, an outreach sequence, a content plan — and it delivers, fast. But it's not converting, and you can't tell if it's the messaging, the offer, the page, or the channel. So you change something and ship again. And again.

// THE CAUSE

The model isn't weak. It's never run a campaign — never watched one die at 6.3% acceptance, never sat through a positioning teardown. It generates confidently and diagnoses nothing, because it has no real experience to judge against.

Lloyd GTM is that experience, packaged: skills written from real client work, and an engine that turns them into a repeatable, diagnosable client workflow.

// HOW IT WORKS

One session from intake to launch-ready GTM.

01

Init

$ lloyd init --client acme

Scaffold a versioned workspace inside the client's own repo — ICP, offer, and channel models, playbooks, doctrine.

02

Onboard

$ run the onboard playbook

Intake → filled models → positioning → homepage copy → outreach sequence. Every step loads the right skills and stops for your review.

03

Record

$ everything versioned, forever

The Record keeps every output with full history. Walk into any client call knowing what was decided, produced, and why.

Battle scars included.

Every skill documents the mistakes already made once — so your agent doesn't repeat them. Nobody else's prompt pack ships with its failures.

6.3% vs 33.6%

Same outreach tool. Same operator. One campaign died at 6.3% LinkedIn acceptance; another hit 33.6%. The outbound skill documents exactly why — and makes acceptance, not copy, the first KPI it checks.

outbound-campaign-builderhomepage-copyseo-content-pipelineoffer-designcategory-designlead-magnet-designstorytellingbuyer-psychologyhigh-emotion-wordsasking-better-questions+11 more

// PRICING

Start for $15/mo. Or get just the skills for $49.

KNOWLEDGE BASE

$99 $49 summer special

  • All 26 skill modules (current snapshot)
  • The GTM Cookbook — 12 workflows, done-criteria + audit gates
  • Client brain-repo template — persistent client memory
  • Load-order map — which skills for which task
  • Battle scars: documented mistakes + real numbers
  • Plain markdown — Claude Code, Cursor, anything
Get the Marketing Brain — $49

full refund if your agent's output isn't visibly better

EARLY ARCHITECT LLOYD GTM

$15/mo · 14-day free trial · locked for life

  • Everything in the knowledge base — live, not a snapshot
  • Lloyd engine: CLI + MCP server for Claude Code
  • One-session client onboarding playbook
  • The Record — every output versioned per client
  • Monthly skill drops from live client work
Start 14-day free trial

card saved now, first charge in 14 days · cancel anytime · $15/mo locked for life

The Marketing Brain is $99 regular, $49 as a summer special — real seasonal pricing, no gimmick. Lloyd GTM is $15/mo because I want the first cohort's feedback and case studies before the playbook library justifies a higher price. When that price rises, Early Architects keep $15 forever.

// FOR YOU IF

  • You run B2B clients — agency, fractional, consultant
  • You already work with Claude Code or AI agents
  • You want your process versioned and repeatable

// NOT FOR YOU IF

  • You want done-for-you marketing
  • You've never used an AI agent
  • You want a course to watch